I have 11+ years of extensive in-house design experience for large profile companies, specialising in Brand & Marketing. I believe brand is the holistic experience — from screen to sky, every interaction has a part to play. Connecting the dots is pivotal to be able to visually communicate an impactful brand story, which is my passion and purpose.
My expertise includes: Creative development to delivery of outdoor & digital brand campaigns, brand thinking/strategy, logo & visual identity, illustration, management of brand guidelines/asset libraries, email design, social media, infographics/data visualisation, corporate presentations, reports and environmental signage.
I’ve worked in-house with:
REA Group’s corporate brand & their online property portals, inclusive of:
During the odd hours, I pursue personal creative work/freelance projects; having worked with small businesses, health practitioners, independent fashion designers, and artists. I’ve also previously volunteered for GG4IT, an initiative run by Women 4 STEM.
I believe being open, curious, to understand, helps make more meaningful choices — for shaping memorable & better design.
